Digital Currency Revolution

Background. Bitcoin protocol was released in 2009, which created a revolutionary virtual currency, the Bitcoin. Many cryptocurrencies have appeared last decade, and as result nowadays approximately 4940 are registered, new ones emerge almost every day. Majority of central banks do not accept these real currencies, rather they draw attention for their dangers risks. At same time, despite warnings, number cryptocurrency transactions has exploded. Research aims. The aim this research is to examine investors’ investing habits, motivations study acceptance innovation. Our aims explore those habits motivations, obstruct or incite habits. Also, one our how investors open innovations adaption categories can be classified into. Methodology. During process, professional bibliography academic basis had been reviewed. We used results previous whilst we examined investing, savings Hungarian population. Everett Rogers’ theory innovation played vital role research, mostly that what own based on. primary conducted questionnaire survey, were analyzed using mathematical-statistical models. Key findings. main motivation gaining income, wealth seeking entertainment. Their characteristics independence lifecycle motivation. For investors, obstructed by lack income market information. Most them bear it inevitable. most considered innovator late majority. They rarely known laggards.